Failed App Marketing Strategy #1: Praying for a Spot on the Top Charts

Making money in the world of apps is truly an all-or-nothing affair.  If your app makes it big, you can actually afford to eat.  However, if your app is barely noticed, you won’t make enough to cover Apple’s developer fees… or worse, Google’s developer fees…

Yes, the situation is that dire.  If you release an app on your own, you should not expect to make even twenty-five dollars.  That is simply too lofty a goal.

So what separates “bags of money falling from the sky” from “gonna have to use Jack-in-the-Box napkins as toilet paper again…”?  It’s simple.  Those in the first group made it onto some kind of “Top Apps” list or “Popular Games” chart.  Those in the second group only hoped they’d make it onto one of those lists.

And I can personally confirm that the latter approach is not a successful marketing strategy.  Hoping and wishing does not make it so.  Now, to be fair, I haven’t literally dropped to my knees and offered up any supplications (Huh, maybe that’s what successful app developers do…), so that may be one course of action you’d like to try.  Let me know if it works.

Unfortunately, all this means that you must be resigned to the fact that you will not be topping any charts.  Heck, you’re not even going to crack any list.  But there’s one thing you can do:

New App Marketing Strategy #1:

Why try to make it onto some “Best App of All-Time” list when you can make your own?!

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Filed under Failed App Marketing Strategies, Game Development

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