Yes, that is your app. Yes, way, way in the back. No, you wish it was that one sticking out on top. Yours is stuck somewhere a mile deep, next to the carcasses of flippy, flappy, fluppy, floppy birds (Yuck…) and buried under Kate Upton’s breasts (Mmmmmm…) and a FORTY MILLION DOLLAR ad campaign (Um… what?).
It’s not an uplifting picture, but it’s the reality you face when releasing an app. And it’s something you need to be aware of from the very start of app development, particularly if your goal is to make any money. Just how exactly are you going to stand out in that ever-growing mound of apps?
The answer is:
You need to be best friends with a supermodel and have 40 million dollars to burn. But if you have supermodel friends and 40 million dollars to burn, why are you making apps? Seriously, go be Batman.
So, uh, what about those of us without those kinds of resources?
The answer is:
It’s already too late. In the time it’s taken you to read this post, another truckload of apps has already been dumped into the App Store. Even if you’ve poured your heart and soul into making your app sparkle, it will never be noticed by anyone. It has already died.
This is because you have an even bigger problem:
– No one knows you exist.
– No one cares you exist.
If people don’t know you, they’re not searching for you. If they’re not searching for you, then it really doesn’t matter how good your app is or how much time you’ve spent making it the best it can possibly be. It will never be found.
So how do you get people to notice you? How do you get people searching for you? How do you get your app included on some “Best App Ever” or “Top Apps of All-Time” list? Just what is needed for your app to rise from the depths of the trash heap, plant its flag at the peak, and boldly declare, “I am the King of All Apps”?
Beats me. I can’t help you there. No, really, I have no idea. All I can do is share with you my failings so that you can save time and effort by not doing the things I did since clearly none of have them worked.
Consider this an introduction to: How to Develop an App for Free (Because You’re Not Going to Make Any Money Anyway).